Your company needs more customers, so you are examining marketing options. Advertising on Facebook is one option that you do not want to overlook. Facebook advertising is extraordinary in offering the ability to select a particular target audience, monitor the effectiveness of your ads, and modify the ads to adjust to responses. To get maximum results from Facebook Advertising, it just takes a few key steps.
1. Begin With a Clear Goal
Two of the most common goals would be to generate sales directly from the ad or to increase awareness of your business while building a contact list for future marketing efforts. Everything about your ad should be constructed with your primary goal in mind.
2. Choose the Geographic Area
Does your business only serve your local area? Do you sell products that can easily be shipped anywhere in the world? For either of these cases or anything in between, you can tailor the regions where your ads will appear to match your needs.
3. Customize Your Ad for The Demographic You Wish to Reach
Because of the information Facebook collects about its users, you can define the advertisement’s target market based on age, gender, location, interests, or several other criteria. Combining those criteria allows you to be specific when you construct your ad for that target.
4. Direct Your Ad to Existing Contacts
Upload a customer or contact email list. Any of the people on that list that are also Facebook members will receive your ad.
5. Set Your Budget
You can choose to run ads continuously or for a particular period, and you can select how much you are willing to pay. Budgets are set as a maximum daily expenditure or total expenditure over the duration of the campaign.
6. Use Images
Images receive far more interest and generate higher response rates than text-only ads. Consider creating multiple ads with different images to test and determine their relative effectiveness based upon insights in your Ad Manager account.
7. Use Facebook Ad Manager
Ad Manager accumulates metrics on responses to your ads and presents them in comparison to goals established when the campaign was initiated. Using the information available, you can update the campaign, changing the budget or target market or even completely re-creating the ad based upon its performance.
A Big Plus – Facebook Ad Manager is available as a smartphone app.
8. Use Conversion Tracking
This is a must for measuring and tracking your ROI!!!
With Conversion Tracking, you place JavaScript code on your website that tracks visitors’ actions. That JavaScript sends info to Facebook, where it is compared with their record of prospects that looked at or clicked on your ad. Among other things, you can determine how many people viewed your website or made a purchase after seeing your Facebook ad.
9. Boost Your Posts - When Appropriate
Boosting a post is a different type of advertising. A boosted post is a post to your Page's timeline that you can apply money to in order to boost it to an audience of your choosing. Boosting a post causes it to appear higher in the News Feed of the ad recipients, thus raising the likelihood that it will be seen. You can have any post boosted, increasing its exposure.
User Tip: Boost posts that are currently performing well. Posts that already have many comments, likes, and shares are the best posts to boost because a high engagement rate indicates the content was interesting to the audience.
10. Always include a Call to Action
Salespeople know the axiom “Always ask for the sale.” Professional salespeople do not present information to prospects and hope they will choose to buy. They offer the information and ask the prospect to act – to make the purchase. You need to do that in every ad you create. Depending upon your desired response, include buttons or links asking the reader to respond. “Click Here to Buy,” “Like This Page,” or “Click Here to Receive My Newsletter” for example.
In Summary: Follow these tips in creating Facebook ads and expect a transformation of public response to your advertising.
What is the Next Step?
Now that you've read my blog, hopefully you will consider implementing Facebook Ads as a part of your social media marketing strategy for your business.
We want to help you get started the right way. That's why we're inviting you to a no-cost or obligation strategy session. This is a free, live call with me. Please understand this is NOT a sales call-in disguise but rather a strategy session to see how social media marketing can help your business.
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