Identify Your Target Audience and Ideal Customer

One of the most important matters to address in your business life is identifying your target audience and ideal customer. If you do not successfully identify your specific target audience, you run the risk of missing the mark.

There are several easy steps to identify your target audience and ideal customer.

Set Your Goals and Keep Your Goals
One of the best ways to identify your target audience is by setting goals for your business. Once you have set identifiable goals, your ideal customers will present themselves.
Keeping true to those goals will ensure that your target audience and ideal customer will return time and again.

Measure Your Goals
Once you have established what your goals are, it is important to revisit those goals and measure them on a regular basis.
A great way to measure your goals to see if they are up-to-date is by turning to Social Media. Have your Social Media audience complete a survey for you. Ask them questions that will identify whether what areas your company is meeting and exceeding their needs and pinpoint areas that require improvement.

Choose a Niche
Once you have set your goals and have established ways to measure those goals, make certain that you stick within your niche. Often, business owners tend to waiver outside their niche. Sometimes creative ideas just seem to flow and flow; however, you must be true to your niche always. This is how you will be able to identify your target audience and your ideal customer.

Create a Sub-Niche
Once you have created a niche, see if you can break it down further and create a sub-niche. A niche would be something like divorced women and a sub-niche would be divorced women with small children. Perhaps your business is a life coaching business that empowers divorced women with smaller children to educate themselves so that they can provide for themselves and their families.

Once you start your new business, you will notice who is responding and who is not responding. In this way, you can measure your target audience a little better and hone in on your ideal customer.

For example, you may notice that divorced women with older children may be in a better position to use your products and services as compared to divorced women with younger children. Your target audience may present itself a little bit differently than you had planned.

Remember to stay flexible and keep an open mind, but once you have identified your target audience and begin turning them into ideal customers make certain you dedicate all your marketing efforts with them in mind.