The Role of Social Media in Content Marketing

It has been said that no Content Marketing Strategy is complete without Social Media. For many new marketers Social Media can be overwhelming. It’s easy to spend hours networking on Social Media sites and the results can be less than exciting.

However, Social Media has real power to bring awareness to your content and to your business. A recent report published by Brafton found that 70% of consumers click-through to a brand’s blog content after reading stories shared on Social Media. And once they arrive at the blog they’re more likely to take action, including downloading more content or signing up for an opt-in offer.

Social Media not only provides you with the ability to capture prospects’ attention and drive traffic to your content, it also reaches substantial numbers of people and can increase awareness quickly. Viral content is spread through Social Media and can change the face of a business practically overnight.

So How Do You Embrace Social Media without Losing Hours of Your Busy Life?

The key to successfully integrating Social Media into your content marketing is to have a clear-cut strategy. What are your goals? How will you achieve them? What Social Media sites does your audience participate in and how do they interact on Social Media? How will you track and measure success? Many Social Media sites offer analytic information to business users. Additionally, there are tools available to help you track Social Media efforts.

Instead of hitting six Social Media sites and trying to build your content marketing through all of them, consider focusing on one primary platform. For example, after some research you learn that your audience is heavily involved with Facebook. If so, that’s where your attention should be focused. Create an effective Facebook strategy to promote your content marketing. Once the strategy is successfully achieving results, then you can add another Social Media platform.

Remember to integrate your efforts. It’s not enough to use Social Media to drive content marketing. Create a community by asking existing visitors and audience to connect with your brand via Social Media. Then keep them engaged, excited and loyal by providing them with fresh content and solid customer service interactions.