Consulting & Social Media Marketing Services

Creating a BUZZ - Facebook is an Important Marketing Tool for ALL Local Businesses

When you have a thriving presence on Facebook you are not only making new connections and nurturing existing customer relationships, but you are also creating vital brand awareness for your local business. People share their likes, interests, and activities on Facebook.

Just think, with your Facebook Business page, you can interact with your customers in a way they’re familiar with and find joy in. These interactions produce connections and there is nothing more important than that for creating loyal customers that will become advocates of your business.

You’re probably thinking how can my business really benefit from a Facebook page?

It’s simple, every user’s action, whether they “Like”, “Comment,” or “Share” a post on Facebook, it is published to their news feed for all their family and friends to see. So anytime one of your Fans “Like” your page or any of your posts the action can ultimately be seen by hundreds, if not thousands, of potential new customers.

Here is a familiar example: “Jonathan” dines at your restaurant and absolutely loves his meal. Naturally, he is going to post about his amazing food and enjoyable experience on Facebook. More than likely, he is going to take pictures of his food to go along with his post.

Social Media Marketing for Local Businesses

That message is then visible to the 200+   people he has on his Friends List.

Out of the 200+ friends that potentially see “Jonathan’s” positive post several will engage with comments like, “Amazing place!” “Love their beer selection?” and “We need to plan a night out there with the guys!” It is conceivable that collectively those people have 5,000+ friends who are also likely to see these comments in their News Feed.

The result is a Buzz has been created for your restaurant. Jonathan’s one simple post has now been exposed to thousands of new potential customers. The best part is it was done without even spending one marketing dollar or doing anything other than what you do; serve delicious food and provide a memorable dining experience.

If your business in not consistently active on Facebook, you are missing out on creating a Buzz that attracts new business? In other words, in this ever-evolving world of social media marketing the foundation of a successful content marketing strategy is to create emotional connections that facilitate a direct impact on sales and the growth of your business.

In Summary: According to a study completed by Harvard Business School, 95% of purchasing decisions are based on feelings instead of logic. This indicates buyers are more inclined to choose the products or services that appeal to their subconscious, or “gut,” so brands that present themselves in a human and often personal style surpass those that rely merely on numbers or rationality.

So, what are you waiting for? It is time to get Strategically Social!

What is the Next Step?
Now that you've read my blog, hopefully you appreciate the importance of distinguishing your business by creating a BUZZ that results in connections. This is easily accomplished by implementing a well thought out social media marketing strategy for your business.

With so many ways to promote your business on Facebook, it can be difficult to know where to begin. We want to help you get started the best way!

That's why we're inviting you to a no-cost or obligation strategy session. This is a free, live call with me. Please understand this is NOT a sales call-in disguise but rather a strategy session to see how social media marketing can help your business.

You can schedule your call with us now by Clicking Here

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